Wapiti 2017 Marketing Campaign Targets Rural Municipalities

Mar. 14, 2017
Wapiti 2017 Marketing Campaign Targets Rural Municipalities
In February, 2017, Wapiti Regional Library kicked off a marketing campaign to promote regional library services and products to people living in rural municipalities. Wapiti wants more rural citizens to take advantage of the many new library services and new digital products, whether in person at our libraries, or 24/7 for free online from home.

Each RM office will receive a free promotional kit from Wapiti, including a countertop marketing and informational displayer and a promotional poster. 

The countertop displayer includes a brochure explaining Wapiti services, library locations, and how to get a free library card. Information is provided about many e-Resources  available through the www.wapitilibrary.ca website, accessible for free online anytime, day or night.
The displayer also features handy bookmarks that highlight Library2Go (downloadable eBooks for all ages), PressReader (online newspapers & magazines, and Flipster (online magazines), as well as an information card on Wapiti's digital streaming service hoopla (streaming movies & music, audiobooks & graphic novels). 
Community members are encouraged to learn more about the products and services that Wapiti offers, by picking up a brochure, a hoopla card, and some bookmarks when they visit their RM office. Rural library users can visit any Wapiti library branch for service and library materials, or they can share in what Wapiti offers accessing e-Resources online directly from their homes. 

Wapiti wants to see increased library usage in our region's rural communities. Along with in-branch access to materials, online access to e-Resources, and services for print-disabled patrons, library card holders can also use the online catalogue to request books for delivery to their nearest branch library. 

Wapiti Regional Director Tony Murphy sees the marketing campaign as a opportunity to not only "get the word out" to Wapiti's RMs that there are new and exciting things happening at our public libraries, but also that online services are becoming ever-increasingly accessible to rural library users. Murphy is delivering as many marketing kits as he can personally, in an effort to meet and chat with as many RM administrators and councillors as possible. "It's a chance to be more visible in Wapiti's communities and to spark conversations and answer questions about our libraries and their services," says Murphy, adding that "this gives me a chance to personally show Wapiti's appreciation to the communities and the people in our region who support libraries through their taxes; it's great to be able to say 'Thanks!'. 


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