When developing an advocacy campaign, be sure to:
Describe the pond – statistics, history of the grant versus cost of living, what are your services.
Buzz – create an infectious message.
Target – who are the hot blooded people you want to make see libraries differently (MLAs, Ministry staff).
Build your swarm – who knows who, how can we get them involved.
Swarm – bite the targets.
Be persistent – how many opportunities can you and your swarm create.
Avoid the swat – come from all directions, many different people, many different ways.
Other Tips from Dr. Blackstock's "Mosquito Advocacy":
· Embed your message in deep national values.
· Work in peaceful and respectful ways.
· Frame your message in an infectious way based on values that appeal to everybody.
· Advocate for evidence-based solutions versus just bringing attention to a problem.
· Be persistent.
· Speak authentically.
· Know when to say ‘no’ to money.
· Use everyone’s different gifts.
· Be courageous and know what you are prepared to sacrifice and what the other side is prepared to sacrifice.
· Be creative and use multiple strategies simultaneously.
· Never reprise with nasty behaviour even when the opposing organization is prepared to use it.
· Avoid being ideological by remaining open to contrary opinion and evidence.